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il giornale dell’ Orafo - 27
Men Summer fashion 2013
Summer fashion has bright colours and it is dedicated to ele-
gant and snob men. Bright yellows, oranges, kiwi shades,
very difficult to wear anywhere and everywhere, sometimes
they have vintage details with worn look.
Suits are light with comfortable and straight trousers, so-
metimes Bermuda shorts and short jackets or polo shirts. A
cas-ual look that yet has elegant details, cuts, colours and
materials, sometimes unisex like silk printed shirts, or colou-
red contrasting lining, or sweaters doubled with silk. On cool
summer nights jackets are worn over Bermuda shorts or slim
suits with small and large stripes or squares.
“Valentino-Uomo” presents suits for young people, casual,
made of techno fabrics, with contrasting layers, a military
look or dinner-jackets with black lapels. An Italian tailoring
taste.
“RUBINACCI” is well known for their Made In Italy. Their da-
ted tradition combines the North and the South of Italy, the
experience that is handed down from father to son. Fleece
and fabrics for the branded Reda collections, born in 1865.
Elegant men wear “Alberto MORETTI” shoes, the direct de-
scendents of the leather moccasin, very popular in the 60ies
and 70ies, as well as the famous and ever green Velvet-
shoes, in different ranges of colours
the 4 models of the new Capsule are very precious, in bright
colours, with small gold pepitas, spangles and comfortable
velvet; a prestigious artisan work that belongs to the Floren-
tine period of 1400.
“ERMENEGILDO ZEGNA” proposes their summer project
“Zegna-Silk” that has new fabrics, with very detailed lines,
simple trousers, high waist and seems.
“SERAPIANI” launches branded leather goods. The new
show room, just open in the centre of Milan, has the new
ele-gant collection.
“DIRK BIKKENBERGS”, a famous sport brand, proposes
tailoring jackets in transparent nylon , comfortable and ele-
gant, with layers of brushed aluminium
“ENRICO COVERI” alternates collections for men and wo-
men, with joyful designs for both.: fish, seaweed and sea
life. Men that wear feminine fabrics, also tuxedo jackets over
Bermuda shorts in fuchsia colour dots; short and narrow
straight ties, loose like necklaces. For summertime women
wear jersey clothes and chiffon, skirts and Bermuda shorts.
“ERMANNO SCERVINO” surprise with unexpected but plea-
sant combinations of lines, materials and colours. The most
important pieces of the collection are knitwear and t-shirts in
soft mohair, on total white.
“MISSONI”, unique but yet new , is the brand suggested for
long trips or short weekends, as well as an urban look, rec-
ognisable for the graduated braids effects.
-“PAL ZILERI” launches a summer collection with 3 co-
lours:
“HISTORY OF GREY” and the shades of asphalt, steel
and dull pastel colours; MAN IN BLACK” in black with some
sprinkled white; “BLU-BLUE-BLAU” in sand and white sha-
des.